Known in Dutch as the Bollenstreek (bulb region), the area in which Noordwijk is located is known globally for its production of flower bulbs for sale nationally and internationally from Spring to Autumn. During spring time, the numerous tulip fields of the Bollenstreek become tourist attractions in their own right. The millions of beautiful, multicoloured tulips and other flowers create a striking patchwork of colour throughout the region. You’ll see hundreds of people taking photos in and amongst the beautiful flowers. Look out for signage around the fields as some farmers prohibit people from walking down the aisles.
Covering 79 acres of land, with over 7 million bulbs planted annually into beautifully striking designs, Keukenhof is the jewel in the crown of the Bollenstreek. Situated in the town of Lisse, easily accessible by public transport from Noordwijk and the wider area, Keukenhof was opened in 1950 and has become one of the most visited attractions in The Netherlands. Open for just 8 weeks a year, Keukenhof welcomed 1,500,000 visitors from The Netherlands and around the globe in 2019 alone.
In late April, 42 kilometres of streets from Noordwijk to Haarlem are temporarily closed to allow a procession of floral floats, marching bands and decorated cars to make their way from town to town whilst a million spectators cheer from the pavement. People from around the world come to see the various floats, many of which are charitable donations from companies and organisations around the country.