We Are Nature: A different kind of travel story from the Netherlands
When people think about traveling to the Netherlands, they usually imagine canals, bikes, and city life. Not necessarily sustainability, environmental initiatives, or rethinking our relationship with nature.
But sometimes the most interesting parts of a trip aren’t the ones you plan. It’s the ideas you come across along the way.
That’s exactly how the story of We Are Nature begins, not as something distant or theoretical, but as something you slowly start to notice.
It starts with a simple idea
We Are Nature is built around a concept that sounds almost too simple: we are not separated from nature, we are a part of it.
But what makes this initiative different is that it doesn’t stop at the idea.
Instead, it turns that mindset into action. They bring together young people, local communities, organizations, and businesses to actually do something about it.
From beach clean-ups to educational workshops and hands-on environmental projects, the goal isn’t perfection, its participation.
A place where it all connects
Somewhere along the Dutch coast, in a small beach town, you will find The Flying Pig Beach Hostel. At first glance, its exactly what you’d expect from a beach hostel, relaxed atmosphere, international crowd, music, laughter, and sand everywhere.
But spend a bit more time there, and you start to realize that there’s something more going on. This hostel isn’t just located in the nature. Its connected to.
When the business becomes part of the story
As a partner of We Are Nature, The Flying Pig Beach hostel shows how a business can be part of the bigger picture. Not in a forced or overly branded way, but through everyday decisions and a mindset. Sustainability here goes beyond a rigid checklist. Instead its something that naturally becomes part of the experience:
-being more aware of waste
-respecting the beach and surroundings
-understanding the impact of tourism
-supporting local environmental efforts
And that’s what makes it effective, it feels real not performative
Nature is more than a view
Its easy to think of nature as something visual, sometimes we look at, photograph and move on from. But initiatives like We Are Nature remind us that nature is much more than that.
Its ecosystems,
Wildlife,
and Balance.
Protecting nature also means protecting the animals that depend on it, especially in coastal areas where human activity can have a significant impact. Cleaner beaches, reduced pollution, and more awareness don’t just improve the experience for visitors, they directly support local biodiversity.
Why this actually matters?
Its easy to assume that real environmental change only happens on a large scale, through governments pr global movements. But this story shows is something different. Change can also happen in small communities, through local initiatives, inside everyday businesses and even during someone’s stay at a hostel.
The collaboration between We Are Nature and Flying Pig Beach Hostel is a reminder that sustainability doesn’t have to be complicated. It just has to be shared.
So what do you take from this?
Maybe next time you at a beach, you pause for a second longer, and you notice what’s around you. Maybe you make one slight different choice. And maybe that’s enough to start with. Because in the end, this isn’t just about protecting nature, its about understanding your place in it.
We Are Nature
